First Vienna Residential Market Report | 2021

FIRST VIENNA RESIDENTIAL MARKET REPORT

EDITION 2021

Illus fehlen hier noch

EDITORIAL DEAR READER

issues such as: What role does digitalisation play in the residential space? How can we best combine sustainability and affordability in residential de- velopment projects? How will future residential project planning respond to the increased trend of working from home in the light of the pandemic? We will be going into this last question on page 14.

We are pleased to present the First Vienna Residential Market Report, the ninth edition of our joint publication.

THIS HAS BEEN A TURBULENT YEAR with the pandemic leav- ing its mark on every aspect of the economy, resulting in long-term ef- fects for many. The real estate industry has not remained unscathed by the crisis, although the residential market is showing significantly more stability: The demand for residential accommodation remained high in 2020 – probably due to the fact that residential property is a safe form of investment in general. THE HIGH DEMAND also resulted from constantly increasing numbers of one-person households and the continued rise in Vienna’s population, which is due to reach the two million mark in 2028. In contrast, property developers in 2021 will still have challenges to face as land available for development has become scarce in the capital and construction costs are still increasing despite the pandemic, although less dynamically than in previous years. WE AT BUWOG as the largest private housing developer in Vienna, AND EHL IMMOBILIEN as a leading real estate services provider, continuously analyse the opportunities, risks, and trends affecting the Viennese housing market. The past year has brought even more focus on the home, raising

“The past year has brought even more focus on the home, raising important questions concern- ing the housing market.”

IN THE FIRST VIENNA RESIDENTIAL MARKET REPORT, we will be sharing our experience and expertise for a more in-depth and com- prehensive insight into the market. THIS REPORT INCLUDES details on developments, prospects, and special feature considerations that apply to the Viennese housing market to help in making a decision when looking for a place to live.

FASCINATING FACTS AND FIGURES are available as you browse through the 2021 First Vienna Residential Market Report. ×

YOURS SINCERELY,

Mag. Daniel Riedl, FRICS Member of the Management Board, Vonovia SE

Andreas Holler, BSc Managing Director, BUWOG Group GmbH

Mag. Michael Ehlmaier, FRICS Managing Partner, EHL Immobilien GmbH

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

INTRODUCTION

TABLE OF CONTENTS

34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 67 68 69 70 71 72 73 74 75

1080 VIENNA · JOSEFSTADT 1090 VIENNA · ALSERGRUND

EDITORIAL

1100 VIENNA · FAVORITEN 1110 VIENNA · SIMMERING 1120 VIENNA · MEIDLING 1130 VIENNA · HIETZING 1140 VIENNA · PENZING 1150 VIENNA · RUDOLFSHEIM-FÜNFHAUS

INTRODUCTION TABLE OF CONTENTS OUR MOTIVATION BUWOG GROUP GMBH EHL IMMOBILIEN GROUP

02 03 04 05

1160 VIENNA · OTTAKRING 1170 VIENNA · HERNALS 1180 VIENNA · WÄHRING 1190 VIENNA · DÖBLING 1200 VIENNA · BRIGITTENAU 1210 VIENNA · FLORIDSDORF 1220 VIENNA · DONAUSTADT 1230 VIENNA · LIESING

HOUSING MARKET OWNERSHIP STRUCTURE IN 2020 DEMOGRAPHICS OF AUSTRIA HOUSEHOLDS IN AUSTRIA DEMOGRAPHICS OF VIENNA HOUSEHOLDS IN VIENNA

06 08 09 10 11

12 13 14

BUWOG & EHL IMMOBILIEN PROJECTS MARINA TOWER / BUWOG KENNEDY GARDEN / BUWOG

FACTS FIGURES TRENDING TOPIC: LIVING SPACE IN THE FUTURE THE SINUS-MILIEUS ®

RIVUS VIVERE / BUWOG HELIO TOWER / BUWOG INSIDE XIX / BUWOG

KRUGERSTRASSE / EHL IMMOBILIEN KÖRNER-KASERNE / EHL IMMOBILIEN WILDGARTEN / EHL IMMOBILIEN POLDINE UND SELMA AM PARK / EHL IMMOBILIEN FLORIDO YARDS / EHL IMMOBILIEN

DISTRICTS OF VIENNA VIENNA AT A GLANCE

18 20 22 24 26 28 30 32

1010 VIENNA · INNERE STADT 1020 VIENNA · LEOPOLDSTADT 1030 VIENNA · LANDSTRASSE 1040 VIENNA · WIEDEN 1050 VIENNA · MARGARETEN 1060 VIENNA · MARIAHILF 1070 VIENNA · NEUBAU

76 78 80

CLOSING WORDS GLOSSARY IMPRINT

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

INTRODUCTION

OUR MOTI VATION

ALREADY IN ITS NINTH EDITION, the First Vienna Residential Market Report will be gathering together the extensive knowledge at BUWOG and EHL in 2021: the two companies share comprehensive know- how and experience in the property business from their longstanding presence on the property market.

WHAT MAKES THE FIRST VIENNA RESIDENTIAL MARKET REPORT SPECIAL is its high information value, as the report focuses only on prices actually achieved at sales or tenancy contract conclu- sions rather than offer prices – this is unique amongst the many other market reports and studies. ALL INFORMATION USED corresponds to the current state of aware- ness and the latest data. The statistical information that the report draws on comes from Statistics Austria (the state statistics office) and the City of Vienna (MA 23 – Economics, Labour and Statistics). ×

OUR SERVICE FOR READERS: → A detailed overview of developments on the Viennese residential market → Important facts, statistics and figures → Property trends → Comparative figures for Vienna and its individual districts in the new updated edition

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

INTRODUCTION

BUWOG Group GmbH

BUWOG GROUP GMBH

BUWOG GROUP GMBH is the leading full-service company in the Austrian residential market. The company aims towards creating living satisfaction by gathering all our expertise and experience of more than seventy years standing in developing and managing our projects.

BUWOG GROUP GMBH currently has some 22,200 units in Austria and around 5,750 residential units in the development pipeline focused on the capital, Vienna. AWARDS IN DIFFERENT AREAS, such as development and sus- tainability, have confirmed the company’s success in its activities in the property market, serving as a visible testament to the expertise, commit- ment, and professionalism of our staff of 393. WE AT BUWOG GROUP GMBH have been a wholly owned subsidi- ary of Bochum-based Vonovia SE, Germany’s leading housing company, since January 2019. ×

BUWOG WORKS FROM a solid basis rich in know-how across the complete range of development and living.

WE COVER the entire value chain in the housing sector in Austria in our business divisions of resource management, apartment sales, and project development using the synergetic effects of all these areas to meet the highest expectations in quality from our customers.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

EHL Immobilien Group

EHL IMMOBILIEN GROUP EHL WOHNEN GMBH is part of the EHL Immobilien Group and one of the leading estate agents in Greater Vienna. Apart from arranging rented, occupier-owned and investment contracts as well as brokering land and houses, the company operates in property development consulting for developers with advice on conception and marketing for their projects.

Years

MULTIPLE AWARDS: Gold IMMY Award, the quality award of the Viennese Chamber of Commerce for the ninth time running. We were selected as Austria’s biggest brand in the real estate agent category for the ninth time running, and for the sixth time running in the asset management category. Our customers benefit from a complete range of services across the world as well as our own local experts thanks to our partnership with BNP Paribas Real Estate. IN 2020, EHL ARRANGED about 1,300 residential unit deals (rent- al, property, investment) and 105,000 square metres of office space, commanding a total transaction volume of 1.1 billion euros. The annual volume from the fast-growing property valuation segment amounts to around 14 billion euros. Apart from that, EHL manages properties in a variety of asset classes at a total of around 2.1 million square metres. ×

EHL IMMOBILIEN was founded in 1991, and is one of Austria’s leading residential property service suppliers specialising in residential, commer- cial, and investment properties. OUR RANGE OF SERVICES extends from estate agent services and property valuation to property and construction administration; asset, centre and portfolio management; and market research and investment consulting.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

HOUSING MARKET

OWNERSHIP STRUCTURE IN 2020

VIENNA HAS AN EXTRAORDINARY HOUSING MARKET com- pared to other federal states: the city has approximately 913,000 inhabited apartments, of which around seventy-seven percent are rented. Of these about 702,000 rented apartments, approximately 397,000 are owned by the City of Vienna or non-profit housing associations.

PEOPLE LIVING IN OWNER-OCCUPIED APARTMENTS occupy a roughly equal share in Vienna and Austria; this share is rather low com- pared to other forms of housing, while still remaining largely stable. The single-family house still dominates as the most popular form of housing in Austria, but this proportion is very low in Vienna. ×

HOUSING STOCK 2020

VIENNA

AUSTRIA

913,000

3,954,000

TOTAL APARTMENTS AS MAIN RESIDENCE

ABSOLUTE FIGURES

CONSISTING OF

54,000 118,000 702,000 207,000 190,000 305,000 39,000

1,477,000 439,000 1,663,000 276,000 656,000 731,000 375,000

OWNER-OCCUPIED HOUSES

OWNER-OCCUPIED APARTMENTS

RENTED

SOCIAL HOUSING

COOPERATIVE HOUSING

OTHER RENTALS

OTHER

Source: Statistics Austria, deviations possible due to rounding differences

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

HOUSING MARKET

THE COURSE FOR GROWTH CONTINUES: according to latest forecasts the population of Austria is expected to reach the nine million mark in 2023. As at January 1, 2020, Austria was home to 8,901,064 people, of whom 5,486,522 were between 20 and 64 years old. At the start of 2020, the average age of the people living in Austria was 42.9 years. × DEMOGRAPHICS OF AUSTRIA

DEMOGRAPHIC OUTLOOK FOR AUSTRIA

AGE PROFILE OF POPULATION AS AT JANUARY 1, 2020

2020 TO 2070

8,901,064

9,796,723

Population

10,000,000

1,720,915

0-19 YEARS

8,000,000

1,693,627

> 65 YEARS

6,000,000

4,000,000

5,486,522

20-64 YEARS

2,000,000

Year

2000

2010

2030

2040

2050

2060

2020

2070

FORECAST

→ Nine million people will be living in Austria by 2023. → By 2070, the population of Austria is expected to rise to 9,796,723 people. → This corresponds to an increase by around 10% from 2020 to 2070. → By 2070, 28.9% of the population will be 65 years or over, up from 19% in 2020. → The number of people living in Austria below the age of 20 will continue to drop gradually, from 19.3% in 2020 to 18.7% by 2070.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

THE TRENDTOWARDSSMALL HOUSEHOLDSCONTINUES: The average household size of the 3,947,204 private households in Austria was 2.22 people in 2019. For comparison: an average of 2.70 inhabitants shared each household in 1984, compared to just 2.09 projected for 2080. × HOUSEHOLDS IN AUSTRIA

PRIVATE HOUSEHOLDS FORECAST FOR SINGLE AND MULTIPLE-PERSON HOUSEHOLDS IN AUSTRIA

2019 TO 2080

Households

3,000,000

2,692,921

2,453,843

2,500,000

1,967,102

2,000,000

1,493,361

1,500,000

1,000,000

500,000

SINGLE-PERSON HOUSEHOLDS MULTIPLE-PERSON HOUSEHOLDS

Year

2019

2080

FORECAST

→ The number of single-person households is still growing. → Between 2019 and 2080, single-person households are set to increase by 31.7% out of the total number of households in the respective year (from 1,493,361 to 1,967,102). → Between 2019 and 2080, multiple-person households are set to increase by only 9.7% out of the total number of households in the respective year (from 2,453,843 to 2,692,921). → From 2019 to 2080, the total number of private households is expected to rise by 18.06% (from 3,947,204 to 4,660,023). → The predicted average household size for 2080 is only 2.09 persons.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

HOUSING MARKET

DEMOGRAPHICS OF V IENNA VIENNA IS GROWING BUT MORE SLOWLY THAN BEFORE as current forecasts predict that the population of the capital will hit the two million mark only in 2028. As at January 1, 2020, the population of Vienna was 1,911,191. Of these, 315,490 people were older than 65, and 368,930 were younger than 20 years of age. On January 1, 2020, the average age in Vienna was 41 years. ×

AGE PROFILE OF POPULATION AS AT JANUARY 1, 2020

DEMOGRAPHIC OUTLOOK FOR VIENNA

2020 TO 2070

1,911,191

2,240,120

Population

368,930

0-19 YEARS

2,000,000

315,490

> 65 YEARS

1,750,000

1,226,771

20-64 YEARS

1,500,000

Year

1,250,000

1990

2000

2010

2030

2040

2050

2060

2020

2070

FORECAST

→ Vienna will only reach a population of more than two million by 2028. → By 2070, the population of the city is expected to reach 2,240,120. → This corresponds to an increase of 17.2% from 2020 to 2070. → By 2070, 23.9% of the city’s population will be 65 years or over, up from 16.5%. → The number of people in Vienna below the age of 20 will decrease from 19.3% today to 19.2% by 2070.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

ACCORDING TO FORECASTS there will be more than a million households in Vienna by 2035. This is, among other things, due to decreasing household sizes: in 2020 there were 930,979 private households in Vienna with an average household size of just 2.04 people. If the development con- tinues an average household size of 2.02 people can be expected in 2080. × HOUSEHOLDS IN V IENNA

PRIVATE HOUSEHOLDS FORECAST FOR SINGLE AND MULTIPLE-PERSON HOUSEHOLDS IN VIENNA 2019 TO 2080

Households

595,160

600,000

549,799

508,603

500,000

422,376

400,000

300,000

200,000

100,000

SINGLE-PERSON HOUSEHOLDS MULTIPLE-PERSON HOUSEHOLDS

Year

2019

2080

FORECAST

→ Between 2019 and 2080, single-person households in Vienna are set to increase by more than 30.17% out of the total number of households in the respective year (from 422,376 to 549,799). → Between 2019 and 2080, multiple-person households in Vienna are set to increase by more than 17% out of the total number of households in the respective year (from 508,603 to 595,160). → From 2019 to 2080, the number of private households will increase by more than 22.9% (from 930,979 to 1,144,959). → It is expected that there will be more than one million households in Vienna by 2035. → The predicted average household size for 2080 is 2.02 persons.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

USEFUL FACTS ABOUT V IENNA THIS PAGE PROVIDES YOU WITH INTERESTING DETAILS on the Austrian capital – all at one glance. ×

FACTS

NUMBER OF BUILDINGS OVER TIME *

1951

1961

1971

1981

1991

2001

2011

2019

2020

POPULATION DENSITY * VIENNA: 46.07 PERSONS PER HECTARE

GREEN SPACE IN PERCENT * VIENNA: 49.6% (OUT OF TOTAL AREA)

Lowest density: Hietzing 14.3 persons per hectare

Highest density: Margareten 274.0 persons per hectare

Highest percentage of green space: Hietzing: 70.6%

Lowest percentage of green space: Josefstadt: 1.9%

UP TO 100 101 TO 200 201 AND MORE

UP TO 25% 26 TO 50% MORE THAN 51%

PUBLIC TRANSPORT *

STREETS IN VIENNA *

LENGTH OF LINES LINES

PASSEN- GERS

17.5 m

SHORTEST STREET: IRISGASSE

METRO SERVICES 459.8 Mio.

83.0 km 5

14.9 km

LONGEST STREET: HÖHENSTRASSE

2,786 km

TOTAL LENGTH OF STREETS

TRAMS

304.8 Mio. 225.4 km 28

6,912

NUMBER OF ROADWAYS

BUSES

196.1 Mio. 661.9 km 131

TOTAL

960.7 Mio. 970.3 km 164

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

PANDEMIC AND AFTERMATH

FIGURES

HOME BECAME THE CENTRE OF MANY PEOPLE’S LIVES during the pandemic with family, work and school all in one place. This will have long-term effects on the criteria set by apartment seekers. ×

USABLE LIVING AREA * VIENNA: 52 m 2 PER RESIDENT

APARTMENT SIZES ** BY FEDERAL STATE, IN m 2

Lowest living areas: Leopoldstadt & Brigittenau: 39 m 2 per resident

UP TO 39 m 2 40 TO 49 m 2 > 50 m 2

124.0

115.9

109.2

107.8

100.0

Austria

Burgenland

Lower Austria

Upper Austria

Carinthia

Highest living area: Josefstadt: 78m 2 per resident

105.6

98.9

97.6

96.9

73.7

Vorarlberg

Tyrol

Salzburg

Vienna

Styria

IMPORTANCE OF HOUSING FACTORS ***

BEFORE COVID-19

WITH COVID-19

Unimportant

Very important

Unimportant

Very important

+16%

Garden

+3%

Terrace or balcony

-3%

Floor plan

-7%

Area or size

0% 20% 40% 60% 80% 100%

SATISFACTION WITH PROPERTY

69% 2% 20% 9%

up to 60 m 2

81% 5% 12%

3% 2% 2% 2%

61 to 90 m 2

79%

14% 6%

SIZE **** DURING THE CORONA CRISIS

91 to 120 m 2

73% 24%

more than 120 m 2

76% 12% 8%

total

just as satisfied as before

more satisfied than before

less satisfied as before

just as unsatisfied as before

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

TRENDING TOPIC

LI V ING SPACE IN THE FUTURE

DEMOGRAPHIC AND CLIMATE CHANGES are known to influence requirements on housing, but the pandemic and ensuing lockdown measures have also had a lasting effect on people’s requirements and priorities. Planners and property developers will need to react to the latest developments to keep up, and we will be seeing the result in the coming years of residential development projects. What awaits us? WORKING FROM HOME IS A TREND that will probably remain with us even after the pandemic, to a certain extent becoming the new normal. Apartments always show a tendency towards decreasing in size, and residents will want to make the maximum out of the minimum space available. This is achieved, on the one hand, by using flexible and multifunctional floor plans with room dividers and niches to create a separate work area in the living room on the fly, for example. ON THE OTHER HAND, common spaces will play an increasingly important role. We will need to ask ourselves whether co-working spaces would make sense alongside playrooms, communal kitchens, and gyms in residential projects. This might present considerable benefits for residents, especially for those that would no longer need to rent offices while keeping the focus on living rather than working within their own four walls.

PARTICIPATION will play a key role in this. There will be an additional focus on alternative forms of living planned according to the respective target market, such as housing projects specifically for single parents, assisted or supervised living respectively barrier-free living for senior citizens. The aspect of self-sufficiency and the building of a community in a megacity can also be furthered by activitites such as urban gardening.

“Private outdoor spaces such as balconies and terraces need to become standard in Vienna – and they need to be appealing for residents.”

THE INCREASING ATTRACTIVENESS OF RURAL AREAS, es- pecially in the past year, should not be ignored. Extensive nature reserves in the immediate vicinity are one major reason. Private outdoor spaces such as balconies and terraces need to become standard in Vienna – and they need to be appealing for residents. Intelligent planning ensures that a balcony is a place to feel comfortable rather than being on display. ×

“Working from home is a trend that will probably remain with us even after the pandemic, to a certain extent becoming the new normal.”

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

WHO LI VES HOW

SINUS- MILIEUS ®

THE FOLLOWING PAGES GIVE A SUMMARY OF SINUS-MILIEUS ® . Sinus-Milieus ® constitute a model that groups people according to their basic attitudes and lifestyles. Sinus-Milieu groups differ with regard to their consumer behaviour, lifestyle, and living environment. Further details on Sinus-Milieus ® are given on page 78. ×

TRADITIONAL MILIEUS

TRADITIONALS. Emphasis on security, order, and stability – rooted in the old petty-bourgeois world, in the traditional blue-collar culture, or in the rural milieu. Home tastes are based on traditional cosiness and rural aesthetics.

CONSERVATIVES. Trendsetters in the traditional sphere with high ethics of responsibility – strongly characterised by Christian ethics, high estimation of arts and culture, sceptical towards current so- cial development. Home is an expression of upper or middle-class lifestyle in clear distinction from current attitudes.

CENTRAL MILIEUS

ADAPTIVE-PRAGMATISTS. The young pragmatist middle stratum – pronounced life-pragmatism, strong desire for anchorage, membership, security, performance orientation, but also the wish for fun and entertainment. The prevailing lifestyle is either trendy or quiet and down-to-earth.

NEW MIDDLE CLASS. The adaptive mainstream – seeking professional and social establishment, secure and harmonic circumstances, support and orientation, peace and a slow pace. They prefer interiors with neo-rustic, conventional aesthetics.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

UPPER CLASS

POSTMATERIALISTS. Open-minded social critics – intellectual, educated milieu, interested in variegated aspects of culture; cos- mopolitan orientation, but critical towards globalisation; socially committed. Home styles are dominated by a sense of nature and authenticity; distinction from the mainstream plays a crucial role.

ESTABLISHED. The performance-oriented elite with a strong anchorage in tradition – strongly focused on status, exclusiveness, responsibility, and leadership. The apartments are often a stylishly harmonious combination of traditional and modern.

DIGITAL INDIVIDUALISTS. The individualistic, networking, digital avant-garde – mentally and geographically mobile, cross-linked online and offline, permanently looking for new experiences. The home is creatively designed with deliberately unconventional highlights.

HIGH ACHIEVERS. The flexible and globally oriented performance elite – individual performance, efficiency, and success take top priority; competent in business and IT. High achievers appreciate open, generously dimensioned interior designs that focus on presentation.

THE MODERN LOWER CLASS

ESCAPISTS. The modern lower middle class, living for the excitement of the moment – seeking fun and amusement; rejection of traditional standards and conventions. The aesthetic of heavy stimuli dominates with a zest for provocation and challenging taboos.

CONSUMPTION ORIENTED. The materialistic lower class striving for participation – sense of discrimination, resentments, and pronounced fears of the future; striving to stay connected with the consumption standards of the middle class. An attempt is made to present an intact and bourgeois living environment.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

DISTRICTS OF VIENNA

V IENNA AT A GLANCE THE MAP OF VIENNA provides an overview of the city districts. For better orientation, the map also shows underground metro lines and ma- jor roads/motorways. Metro lines that are currently under construction are shown as broken lines. × U2 METRO LINE, CURRENTLY UNDER CONSTRUCTION U5 METRO LINE, CURRENTLY UNDER CONSTRUCTION CURRENT ROUTE OF U2 METRO LINE, TO BECOME U5 METRO LINE

21.

A22

U Leopoldau

19.

U Floridsdorf

U Heiligenstadt

20.

18.

U Spittelau

17.

14.

U Seestadt

16.

U Elterleinplatz * U Ottakring

22.

U Stephansplatz

6. 7.

U Karlsplatz

U Westbahnhof

U Hütteldorf

15.

13.

12.

U Simmering

U Wienerberg *

11.

10.

23.

U Oberlaa

A23

U Siebenhirten

VIENNA AIRPORT

* under construction

A21

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

THE TABLE contains all key data and facts regarding population, in- come, property prices, and rents. The quoted prices are not asking or advertised prices but the prices per square metre that were actually paid upon signing of the contract.

SALES PRICES are represented as purchase prices per square metre of net living area, excluding parking and incidental costs. The section below provides more detailed information on the individual districts, including key demographic data, statistics, and special features within the districts. ×

SALES PRICES ON CONCLUSION

RENTS ON CONCLUSION

DISTRICTS

RESIDENTS INCOME *

FIRST OCCUPANCY

FIRST OCCUPANCY n/a ** € 12.70 € 12.80 € 13.30 € 12.00 € 13.20 € 13.30 € 13.50 € 13.10 € 11.30 € 10.50 € 11.70 € 13.10 € 11.90 € 11.70 € 11.70 € 11.50 € 12.80 € 13.30 € 11.50 € 11.30 € 11.70 € 10.80

OTHER

16,047 105,848 91,680 33,212 55,123 31,651 31,961 25,021 41,884 207,193 104,434 97,078 54,040 93,634 76,813 103,117 57,027 51,497 73,901 86,368 167,968 195,230 110,464

€ 27,864 € 20,053 € 22,269 € 24,365 € 19,699 € 21,937 € 22,764 € 25,731 € 24,054 € 19,752 € 19,537 € 20,349 € 26,741 € 22,853 € 18,343 € 20,309 € 22,420 € 25,480 € 25,699 € 19,059 € 21,080 € 21,391 € 23,373

€ 19,800 € 5,600 € 5,750 € 5,800 € 5,300 € 5,700 € 6,150 n/a ** € 6,250 € 4,700 € 4,150 € 4,550 € 6,250 € 4,900 € 4,600 € 4,650 € 4,600 € 6,200 € 7,000 € 4,400 € 4,400 € 4,600 € 4,300

€ 13,500 € 4,150 € 4,200 € 4,300 € 4,000 € 4,250 € 4,600 € 4,900 € 4,500 € 3,000 € 2,700 € 3,150 € 4,400 € 3,350 € 3,150 € 3,100 € 3,200 € 4,200 € 4,700 € 3,000 € 3,000 € 3,050 € 3,150

n/a ** € 10.50 € 11.00 € 11.30 € 10.70 € 11.20 € 11.20 € 11.60 € 11.40 € 9.60 € 9.40 € 10.30 € 11.50 € 10.60 € 10.30 € 10.40 € 10.30 € 11.10 € 11.20 € 10.40 € 10.20 € 10.30 € 10.20

1010 VIENNA · INNERE STADT

1020 VIENNA · LEOPOLDSTADT

1030 VIENNA · LANDSTRASSE

1040 VIENNA · WIEDEN

1050 VIENNA · MARGARETEN

1060 VIENNA · MARIAHILF

1070 VIENNA · NEUBAU

1080 VIENNA · JOSEFSTADT

1090 VIENNA · ALSERGRUND

1100 VIENNA · FAVORITEN

1110 VIENNA · SIMMERING

1120 VIENNA · MEIDLING

1130 VIENNA · HIETZING

1140 VIENNA · PENZING

1150 VIENNA · RUDOLFSHEIM

1160 VIENNA · OTTAKRING

1170 VIENNA · HERNALS

1180 VIENNA · WÄHRING

1190 VIENNA · DÖBLING

1200 VIENNA · BRIGITTENAU

1210 VIENNA · FLORIDSDORF

1220 VIENNA · DONAUSTADT

1230 VIENNA · LIESING

* Source: Wage tax statistics for 2019, average annual net income for employees in total, in euros, valid as at December 2020 ** The sample observed was too small to deliver reliable and accurate information.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

AT THE HEART OF V IENNA

1010 INNERE STADT

P ROJECTS IN UNUSUAL NUMBERS – there haven’t been this many for a long time – are currently under development in Vienna’s First District. These include prestigious develop- ments around the City Hall, on Börseplatz 1, on Parkring 14, and at Palais Schottenring. Franz-Josefs-Kai also has new projects in planning.

Luxury is no longer a matter of size, though – demand for one and two-bedroom apartments has significantly increased. Even so, the number of apartments in the city centre was lower than figures from previous years, which is most likely due to the pandemic and resulting lack of foreign investors. ×

U Schottenring

U Schottentor

Börse- platz

U Schwedenplatz

Tuch- lauben

Rotenturmstraße

U Rathaus

U Herrengasse

Graben

U Stephansplatz

U Stubentor

Kärntner Straße

U Volkstheater

U Stadtpark

U Museumsquartier

HOTSPOTS

SPECIAL FEATURES OF DISTRICT

U Karlsplatz

The First District is the beating heart and historical core of the city. The ancient buildings and structures are an attraction in and of themselves with the legacy of old Vienna still visible today in its maze of alley- ways, magnificent inner courtyards, old passageways, and beautiful churches, especially the Gothic St. Stephen’s Cathedral. Memorial plaques bear witness to places steeped in history, such as Wolfgang A. Mozart’s house and Nestroy’s birthplace. Vienna Old Town is popular with tourists and locals alike. Sinus-Milieus ® such as High Achievers and the Established are espe- cially attracted to the First District due to its exclusivity: High Achiev- ers appreciate the cosmopolitan environment and its proximity to

cult bars and restaurants. The Established, on the other hand, feel at home in the elegance of institutions such as the State Opera and the Burgtheater. The “City” is more than a cultural and political centre, it’s also an office, business and shopping district. Pedestrian precincts such as Kärntner Straße and Rotenturmstraße are popular for shopping or a casual stroll. Downtown is all about the pleasure principle – whether it’s over a “melange” coffee, a schnitzel, or a glass of Veltliner wine.

EIGENTUM ERSTBEZUG SONSTIGE MIETE ERSTBEZUG SONSTIGE

Burggarten and Volksgarten provide plenty of welcoming green spaces, and account for around ten percent of the district’s total area.

ZINSHAUS

Krugerstraße 16 / EHL Immobilien

HOUSING FACTS

GOOD TO KNOW

16,047 8,834 1.82

39.4 km

OF CYCLE PATHS

RESIDENTS 2020

MAIN RESIDENCES 2020

539

DOCTORS *

PERSONS/HOUSEHOLD 2020

DOG ZONES

PLAYGROUNDS

+ – +

936 805 131

MOVED IN MOVED OUT MIGRATION BALANCE

2,689

STREET TREES **

DEMOGRAPHIC FACTS

FOREIGN NATIONALS

AGE PROFILE OF POPULATION

VIENNA 30.8%

25–64 YEARS 15–24 YEARS 6–14 YEARS 0–5 YEARS > 65 YEARS

55.0% 9.0% 5.9% 4.3% 25.8%

-5.2%

INNERE STADT 25.6%

AVERAGE INCOME ***

€ 27,864

INNERE STADT

€ 21,710

VIENNA

AGE

46.9 YEARS

HOUSING COSTS (PRICE/m 2 )

RENTED FIRST OCCUPANCY .............................................. n/a **** OTHER ................................................................... n/a ****

OWNER-OCCUPIED FIRST OCCUPANCY .................................... € 19,800/m² OTHER ......................................................... € 13,500/m²

INVESTMENT PROPERTY ...... € 7,000 to € 15,000/m²

*****

In this district, 138 changes of ownership were registered in the land registry in 2020, with a total sales value of approx. 169 million euros.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

1020 LEOPOLDSTADT

ISLAND OF DI VERSITY

O NE OF VIENNA’S LARGEST downtown development zones, Leopoldstadt has transformed into a popular res- idential area. This is mainly due to busy construction ac- tivity; one example is the development at the former Nordbahnhof railway station, which is already halfway towards completion. This project should see around ten thousand residential units and twenty

thousand jobs created in the area by 2025. Along the banks of the Danube, Donauufer is experiencing a revival with residential high-rises such as Marina Tower alongside the Second District’s other high-rise projects in planning. Other hotspots in the district include the Vienna University of Economics and Business (WU) Campus, Stuwerviertel, and the Prater. ×

Nord- bahnhof

Stuwer- viertel

U Praterstern

U Schottenring

WU- Campus/ Messe

Prater

U Stadion

U Schwedenplatz

Handelskai

Hauptallee

U Donaumarina

Praterkai

HOTSPOTS

SPECIAL FEATURES OF DISTRICT The Second and Twentieth Districts form the Mazzesinsel, or “Matzo Is- land” – matzo referring to the traditional unleavened bread enjoyed at Jewish holidays – between Donaukanal and the River Danube. A tradition- al centre of Jewish life, Leopoldstadt is probably one of the most diverse parts of Vienna. This district benefits from trendy bars on Donaukanal, kosher grocery stores in Karmelitermarkt, and hip cafés in Volkertmarkt alongside magnificent shopping streets such as Taborstraße and Prater- straße as well as enormous green sports and recreational areas such as Augarten and the Prater. The world-famous Vienna Boys’ Choir is based in Palais Augarten. The Prater is not only a paradise for joggers and cyclists,

it also has the Wurstelprater amusement park with a Ferris wheel as its main attraction, and the venerable Ernst Happel Stadium.

The Consumption Oriented Sinus-Milieu ® is especially heavily represent- ed in Leopoldstadt. This milieu appreciates the district’s urban grätzel structure of small Viennese neighbourhoods with their traditional pub and tavern life, while attaching great importance to affordable housing and budget shopping opportunities. Green space accounts for more than half the area – surrounded by water, the district is the city’s green lung and a central recreational area for residents and visitors.

MARINA TOWER / BUWOG

HOUSING FACTS

GOOD TO KNOW

105,848 53,052 2.00

112.1 km

OF CYCLE PATHS

RESIDENTS 2020

MAIN RESIDENCES 2020

280

DOCTORS *

PERSONS/HOUSEHOLD 2020

DOG ZONES

114

PLAYGROUNDS

+ 6,604 – 5,471 + 1,133

MOVED IN MOVED OUT MIGRATION BALANCE

8,282

STREET TREES **

DEMOGRAPHIC FACTS

FOREIGN NATIONALS

AGE PROFILE OF POPULATION

VIENNA 30.8%

8.3% 6.3%

25–64 YEARS 15–24 YEARS 6–14 YEARS 0–5 YEARS > 65 YEARS

+6.6%

LEOPOLDSTADT 37.4%

58.3% 12.3% 14.8%

AVERAGE INCOME ***

€ 20,053

LEOPOLDSTADT

€ 21,710

VIENNA

AGE

39.4 YEARS

HOUSING COSTS (PRICE/m 2 )

RENTED FIRST OCCUPANCY ...................................... € 12.70/m 2 OTHER ........................................................... € 10.50/m 2

OWNER-OCCUPIED FIRST OCCUPANCY ..................................... € 5,600/m 2 OTHER ........................................................... € 4,150/m 2

INVESTMENT PROPERTY ....... € 2,500 to € 4,500/m 2

In this district, 901 changes of ownership were registered in the land registry in 2020, with a total sales value of approx. 256 million euros.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

TRADITION AND INNOVATION 1030 LANDSTRASSE

D EMAND FOR APARTMENTS in the Third District is as high as ever, making it one of Vienna’s most popular central residential districts. This is reflected in project development, as Landstraße has been affected by many large-scale inner-city project developments in recent years. These still include the three residential

high-rises in the TRIIIPLE project on Erdberger Lände and The Marks at St. Marx. Other large-scale project developments include IU – idyllisch_ur- ban, An der Lände 36–38, and Lände 3 at Erdberger Lände with construc- tion already completed; these projects have received an excellent response from the market. ×

Weißgerberlände

U Landstraße

Stadtpark

U Stadtpark

U Rochusgasse

Rochus- markt

U Kardinal-Nagl-Platz

Erd- berger Lände

Landstraßer Hauptstraße

Rennweg

U Schlachthausgasse

U Erdberg

Rennweg

Erdberger Mais

St. Marx

Quartier Belvedere

Landstraßer Gürtel

U Gasometer

HOTSPOTS

SPECIAL FEATURES OF DISTRICT Tense contrasts and strong growth are prominent in the Third District. The Konzerthaus concert hall, Hundertwasserhaus, and Belvedere with the state- ly baroque palace of Prince Eugen provide cultural enthusiasts with all they could wish for. The Third District has traces of the numerous places where world-famous composers such as Gustav Mahler completed their musical masterpieces; Ingeborg Bachmann and Adalbert Stifter wrote world litera- ture in Beatrixgasse.

ing estates from the times of Red Vienna. Green areas such as the spacious Arenbergpark with its two striking flak towers and the banks of Donaukanal account for around fifteen percent of the total area of the district. Landstraße combines tradition and innovation with striking urban renewal projects, for instance, the modern mall aptly named “The Mall” near the Ring as well as the St. Marx urban development zone on the other side of the district. This dynamism and high development potential alongside the proximity to Vienna Downtown are additional reasons for the High Achiev- ers Sinus-Milieu ® to feel especially at home in the district.

Busy shopping streets pulsate around Rochusmarkt, the heart of the district and a culinary paradise, alongside the elegant embassy quarter and hous-

HELIO TOWER / BUWOG

HOUSING FACTS

GOOD TO KNOW

91,680 47,671 1.92

64.9 km

OF CYCLE PATHS

RESIDENTS 2020

MAIN RESIDENCES 2020

342

DOCTORS *

PERSONS/HOUSEHOLD 2020

DOG ZONES

PLAYGROUNDS

+ 5,268 – 4,432 + 836

MOVED IN MOVED OUT MIGRATION BALANCE

2,185

STREET TREES **

DEMOGRAPHIC FACTS

FOREIGN NATIONALS

AGE PROFILE OF POPULATION

VIENNA 30.8%

7.2% 5.5%

25–64 YEARS 15–24 YEARS 6–14 YEARS 0–5 YEARS > 65 YEARS

+1.4%

LANDSTRASSE 32.2%

60.0% 10.9% 16.4%

AVERAGE INCOME ***

€ 22,269

LANDSTRASSE

€ 21,710

VIENNA

AGE

41,0 YEARS

HOUSING COSTS (PRICE/m 2 )

RENTED FIRST OCCUPANCY �� € 12.80/m 2 OTHER �� € 11.00/m 2

OWNER-OCCUPIED FIRST OCCUPANCY �� € 5,750/m 2 OTHER �� € 4,200/m 2

INVESTMENT PROPERTY �� € 2,500 to € 5,000/m 2

In this district, 974 changes of ownership were registered in the land registry in 2020, with a total sales value of approx. 339 million euros.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

DELIGHTFUL WIEDEN 1040 WIEDEN T HE FOURTH DISTRICT has relatively few new residential construction projects due to the small area. Even so, Wiedner Hauptstraße has shown great development; areas such as around

Südtiroler Platz are also very popular as they benefit from good metro and regional railway connections as well as local developments in recent years. Other hotspots in the district include Naschmarkt and Freihausviertel. ×

U Karlsplatz

Nasch- markt

Frei- haus- viertel

Prinz-Eugen-Straße

U Taubstummengasse

Favoritenstraße

Süd- tiroler Platz

U Südtiroler Platz

Hauptbahnhof

HOTSPOTS

SPECIAL FEATURES OF DISTRICT Young and old, students and long-time residents, artists and academ- ics come together in Wieden. This makes for a colourful infrastructure with small boutiques and hip speciality shops around Margaretenstraße, countless galleries closely packed together, and a diverse bar and restau- rant scene in the Freihausviertel quarter as well as a rich variety of cultural attractions in Karlsplatz with its magnificent baroque church. The Post- materialists Sinus-Milieu ® appreciates the district’s proximity to learning institutions such as the Technical University and the Theresian Academy, and the well-developed network of cycle paths. High Achievers are equally well-represented as they appreciate the diverse restaurants and cafés as

well as the centrally located, prestigious residential environment close to the city centre.

Many famous historical cultural figures have come to Wieden. Schikane- dergasse calls tomind the lyricist who wroteMozart’s “Magic Flute“ that pre- miered in the former Freihaustheater in 1791. Not far from there, the Zau- berflötenbrunnen, or “Magic Flute Fountain”, is a further memorial to this piece of heritage. The many cosy corners and quaint alleys of this previous suburb on the River Wien go some way to compensate for the relatively sparse availability of green space at around ten percent of the total area.

Wohllebengasse 3–5 / EHL Immobilien

HOUSING FACTS

GOOD TO KNOW

33,212 17,221 1.93

15.2 km

OF CYCLE PATHS

RESIDENTS 2020

MAIN RESIDENCES 2020

179

DOCTORS *

PERSONS/HOUSEHOLD 2020

DOG ZONES

PLAYGROUNDS

+ 2,196 – 1,740 + 456

MOVED IN MOVED OUT MIGRATION BALANCE

546

STREET TREES **

DEMOGRAPHIC FACTS

FOREIGN NATIONALS

AGE PROFILE OF POPULATION

VIENNA 30.8%

25–64 YEARS 15–24 YEARS 6–14 YEARS 0–5 YEARS > 65 YEARS

59.9% 11.1% 6.8% 5.0% 17.2%

+1.7%

WIEDEN 32.5%

AVERAGE INCOME ***

€ 24,365

WIEDEN

€ 21,710

VIENNA

AGE

41.6 YEARS

HOUSING COSTS (PRICE/m 2 )

RENTED FIRST OCCUPANCY �� € 13.30/m 2 OTHER �� € 11.30/m 2

OWNER-OCCUPIED FIRST OCCUPANCY �� € 5,800/m 2 OTHER �� € 4,300/m 2

INVESTMENT PROPERTY �� € 2,500 to € 5,500/m 2

In this district, 255 changes of ownership were registered in the land registry in 2020, with a total sales value of approx. 116 million euros.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

JOY OF LIFE IN THE

FIFTH DISTRICT 1050 MARGARETEN M ARGARETEN HOSTS A VARIETY of opportunities for smaller construction projects and apartment building restora- tion. All of them add to a general increase in the quality of life; the Fifth District has seen significant upgrades in recent years, and is catch- ing up with the Sixth District in terms of attractiveness. Prices have already

risen around Matzleinsdorfer Platz due to the ongoing metro extension project. The area also benefits from modern high-rise buildings between the Hauptbahnhof main railway station and the Fifth District as well as the major companies setting up shop here. Naschmarkt and Margaretenplatz are amongst the hotspots of the district. ×

Nasch- markt

U Kettenbrückengasse

U Pilgramgasse

Margare- tenplatz

U Margaretengürtel

Wiedner Hauptstraße

Reinprechtsdorfer Straße

Matzleinsdorfer Platz

HOTSPOTS

SPECIAL FEATURES OF DISTRICT Margareten is very popular not only as a residential area, but also as a place to relax and have fun. A popular destination for revellers has developed around Margaretenplatz and Margaretenstraße with a variety of newly opened restaurants attracting students and bourgeois Bohemians. It comes as little surprise that Escapists and Digital Individ- ualists are especially heavily represented here. These Sinus-Milieus ® appreciate not only the artistic and cultural scene, but also the inexpen- sive living opportunities near the Vienna Beltway.

known as the “Boulevard of the Proletariat” due to its massive public housing, and Reinprechtsdorfer Straße.

A variety of personalities have left their names in the Fifth District. Aus- tria’s long-term Federal Chancellor Bruno Kreisky was born here, as were the popular folk actor Hans Moser and pop legend Hans Hölzl aka Falco. There is a pub on Ziegelofengasse with a shrine to Falco. Margareten may have little space for outdoor activities with its relative- ly low proportion of green space at 4.4 percent, but its many contrasts and dynamic development have turned the Fifth District into what is currently one of the most exciting parts of Vienna.

Change is less rapid in the working-class area with its high migrant population between the Margaretengürtel, part of the Beltway also

Margaretenstraße 131–135 / EHL Immobilien

HOUSING FACTS

GOOD TO KNOW

55,123 29,394 1.88

26.1 km

OF CYCLE PATHS

RESIDENTS 2020

MAIN RESIDENCES 2020

153

DOCTORS *

PERSONS/HOUSEHOLD 2020

DOG ZONES

PLAYGROUNDS

+ 3,349 – 2,888 + 461

MOVED IN MOVED OUT MIGRATION BALANCE

778

STREET TREES **

DEMOGRAPHIC FACTS

FOREIGN NATIONALS

AGE PROFILE OF POPULATION

VIENNA 30.8%

25–64 YEARS 15–24 YEARS 6–14 YEARS 0–5 YEARS > 65 YEARS

62.3% 11.6% 6.5% 5.3% 14.3%

+7.3%

MARGARETEN 38.1%

AVERAGE INCOME ***

€ 19,699

MARGARETEN

€ 21,710

VIENNA

AGE

39.8 YEARS

HOUSING COSTS (PRICE/m 2 )

RENTED FIRST OCCUPANCY �� € 12.00/m 2 OTHER �� € 10.70/m 2

OWNER-OCCUPIED FIRST OCCUPANCY �� € 5,300/m 2 OTHER �� € 4,000/m 2

INVESTMENT PROPERTY �� € 2,500 to € 4,800/m 2

In this district, 353 changes of ownership were registered in the land registry in 2020, with a total sales value of approx. 86 million euros.

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021

CULTURE AND LIFESTYLE 1060 MARIAHILF T HERE HAVE ONLY been a few new development projects in this densely built-up area after an intensive construction phase in re- cent years especially around Mollardgasse. Nonetheless, demand for housing is high, albeit with a definite slope towards the Westbahnhof rail-

way station and the Beltway. The district is gaining in attractiveness from the newly designed Mariahilfer Straße and planned metro extension linking Maria- hilf to the U2 metro line. Sought-after residential areas mainly include Gum- pendorfer Straße and the areas around Naschmarkt and Getreidemarkt. ×

U Museumsquartier

Getreide- markt

Mariahilfer Straße

U Neubaugasse

Maria- hilfer Straße

Gumpen- dorfer Straße

Nasch- markt

U Zieglergasse

Mariahilfer Straße

Gumpendorfer Straße

U Kettenbrückengasse

U Westbahnhof

U Pilgramgasse

U Gumpendorfer Straße

HOTSPOTS

U Margaretengürtel

SPECIAL FEATURES OF DISTRICT Mariahilf – urban diversity at its best. The district is best known for Ma- riahilfer Straße, Vienna’s largest and most famous shopping street. The Naschmarkt on the other side near the River Wien is also a well-known sight to see. Not only fresh foods from all over the world are traded at around a hundred and twenty market stalls on this area of 2.3 hectares; trendy bars and restaurants give ideal opportunities to take a break and watch the colourful market in front of the gorgeous Art Nouveau build- ings in Wienzeile. The High Achievers and Postmaterialists Sinus-Milieus ® alike appreciate this pleasant aspect of the area. The state-of-the-art traffic planning systems, places to meet, and bicycle and pedestrian precincts

also attract these groups. The Haus des Meeres, or “House of the Sea”, located in a former flak tower, is the most striking building in Mariahilf; this is also a popular destination for young and old. One of the few green spaces in the district (accounting for almost four percent), the popular Esterházypark is close by. Culturally, the Sixth District is best known for its two large theatre halls, Theater an der Wien and Raimund Theater. Ludwig van Beethoven lived in the former for a time, while the latter was named after the great Maria- hilf dramatist Ferdinand Raimund.

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