FIRST VIENNA RESIDENTIAL MARKET REPORT | 2021
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GLOSSARY
COMMENTS AND TERMINOLOGY
SINUS-MILIEUS ®
SINUS-MILIEUS ® are target groups that actually exist; the model groups people according to their attitudes and lifestyles as based on more than three decades of social research, and includes basic value preferences and attitudes of people towards work and recreation, fam- ily and partnership, consumption and politics in a holistic approach encompassing all factors relevant to daily life. Sinus-Milieus ® look into actual living environments by reference to a basic orientation
from which an individual will develop as a young person and remain within a stable structure over the coming years without immediate or sudden change. THE SINUS-MILIEU ® MODEL is subject to continuous adjustment in response to socio-cultural changes in society as based on trend research from INTEGRAL-SINUS and research into people’s lifestyles.
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