Retail Market Report | 2020

Facts and Figures The Linz retail market

Sales space city

144,600 sqm

Sales space per resident

0.70 sqm 175 sqm

Ø Shop size

Stage of expansion

39.7 %

Vacancy rate

3.6 %

Fluctuation rate

16.7 %

Source: Standort + Markt 2019/20

The Linz Retail Market

mall, for which the approval process has yet to occur, however.

Among the provincial capitals Linz, at 82,000 sqm, has the second highest stock of city-centre retail space in prime locations, after Graz. It is interesting that three shopping centres (Arkade Taubenmarkt, Atrium City Center and Passage Linz) can be found along Landstraße, the city’s main shopping street. Counting Lentia City, which lies across the Danube in the Urfahr district, a good third of the retail in the city centre is accounted for by shopping centres. A fourth property may be added in the coming years at Schillerpark. There are plans there for a 100 metre-high mixed-use tower with a hotel, offices, apartments and a 6,000 sqm shopping

Arkade Taubenmarkt is undergoing extensive refurbishment at present, and the shopping centre is just partially open. The sales space will increase from 5,500 sqm to 7,100 sqm by 2021, the appearance of the façade will be changed and there are plans to provide a roof over the “Taubenmarkt” tram station, directly in front of the entrance. In addition to the new anchor tenant Hofer, the gastronomy supply is to also be significantly expanded. This will enhance the surrounding locations along Landstraße, Spittelwiese and Herrenstraße.

Linz Demography & Economy

“The revitalisation of Arkade Taubenmarkt will invigorate retail in the city centre”.

The central area of Upper Austria with the provincial capital Linz is Austria’s strongest region economically, after Vienna. Purchasing power in Upper Austria is EUR 24,257 per inhabitant. With around 207,000 inhabitants, Linz is Austria’s third largest city. By 2027 the population is to grow to around 220,000. Places that are directly adjacent, such as Leonding, Pasching and Traun, also exhibit strong growth in population. The city also benefits from a catchment area with a large population and strong purchasing power that extends to Wels and Steyr.

“As there are hardly any notable losses in revenue, the limited role of city tourism in Linz is proving to be a stabilising factor for the retail industry at present. Thus till now the consequences of corona have remained manageable. On the other hand, the question of how well the industrial province of Upper Austria with its dominant group Voest and numerous automotive companies will make it through the crisis will be enormously important for retail’s prospects in the medium term.