Retail Market Report | 2020

practically nonexistent. Europark’s operators have been trying for years to obtain approval to expand the shopping centre, but this was rejected recently.

In contrast to provincial capitals of comparable size, Salzburg has no shopping centre directly in the old town and few in the city-centre area (e.g. ZiB / Zentrum im Berg).

Growing demand for space in Europark

“There is very strong demand for space for an expansion of Europark”.

The largest shopping centre is Europark, which is located on the periphery. It is visited much more often by the population of the federal province of Salzburg than the city centre. It also benefits from a large catchment area that, beyond its borders, encompasses primarily the Upper Austrian lake region and parts of Bavaria adjacent to it.

Salzburg rents

Location

Net rent EUR/sqm/m

Shopping streets prime location Shopping streets secondary location

140

The demand of international retailers for space is correspondingly strong, and vacancies are

50

Shopping centres

115

Source: Standort + Markt 2019/20

Salzburg retail locations

± 0

Shopping Malls 1

Fläche 2 sqm

m

500

1 000

1 Europark

50.700 m²

13

2 Designe r Out let Cente r

28.000 m²

3 Shopp ing Arena

21.500 m² 15.500 m²

4 ZiB Shoppingcenter

5 FORUM 1

15.000 m²

6 Kiesel

7.000 m²

7 Zentrum Herrnau

5.500 m²

Retail Parks 8 Shopp ing City Wals

15

1

5

10.500 m² Fachmarktagglomerationen (FMA) 3 9 Salzbu rg - Alpenstraße 45.500 m² 10 Wals - Siezenheim 39.200 m² 11 Salzbu rg - Maxglan 20.600 m² 12 Salzbu rg - Sterneckstraße 16.700 m² 13 Salzbu rg - Liefering 9.800 m² 14 Salzbu rg - Lehen 6.600 m² Retail P r A s (FMA) 3

16

14

6

12

4

Salzburg City

Projekte c

11

15 Europark (Erwei terung)

11.300 m²

8

16 FORUM 1 (Erweite rung)

-

2

10

7

City Shopping Mall !( Retail Park (FMZ) ") FMA $+

9

3

Projekt #*

1) inkl. Department Stores & Town Center. 2) Flächen Shopping Malls, Retail Parks & Projekte: GLA, Flächen Fachmarktagglomerationen: VKFL. 3) Flächen exkl. etwaige integrierte Shopping Malls & Retail Parks.

17

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