Retail Market Report | 2020

Shopping Streets Vienna

Vienna | Mariahilfer Straße

Museumsquartier

Bedarfsgruppen D mand groups Short-term Apparel

Kurzfristbedarf Bekleidung

Hausrat, Elektrowaren Sonstiges Wohnungseinrichtung H me furnishi gs o ehold, lec. applia ces Miscellaneous Retail-supporting supply Vacancies S i g mall Shopping Mall Leerstand EH-begl. Angebot

Leiner

McDonald's

Starbucks

Vapiano

Hervis

XXL Sports

Urban Outfitters

Gerngross

Intersport

H&M (Flagship)

Lage Location

(EÖ 2021-03)

JD Sports

Fußgängerzone Begegnungszone Pedestrian zone Shar d zo e

Scotch & Soda

Desigual

As of Q4 2020

Starbucks

Nike Store

Hema

TK Maxx

McDonald's

C&A

Swing Kitchen

Apotheke zur Kaiserkrone

Foot Locker

Le Burger

±

Westbahnhof

Kentucky Fried Chicken

m

0

100

200

INTERNATIONAL PROPERTY CONSULTANTS

Meter

0

100

200

Quelle:

CHARTERED SURVEYORS

terrace. Toward the city centre, SIGNA’s plans for the former Leiner location will have a lasting impact on the retail landscape. A high-quality department store featuring shopping, gastronomy, hotel and consumption-free zones is to be built there by 2024. Neubaugasse has been outstanding in establishing itself as a new shopping area with innovative brands. Among others, Portuguese ceramics manufacturer Motel a Miio and German lifestyle label Kapten & Son have opened in the last several months. The decline in the most recent frequency count is due to the work on the Neubaugasse underground hub. The extensive works have now been completed: new pavers, more trees, seating options and mist cooling systems will significantly enhance Neubaugasse and make it even more attractive for retailers.

1.8 kilometres long, Mariahilfer Straße is still undisputedly the most important shopping street in Austria. JD Sports, Hervis and XXL Sports moved there recently, and H&M has also opened a flagship store. Development is especially good, particularly in the core areas between Neubaugasse and Schottenfeldgasse, where rents of up to EUR 150/sqm are currently being obtained. The consequences of corona are much less noticeable than in the city centre, even if the numerous fashion stores are suffering from significant losses in sales and there is a risk of isolated closures (e.g. the Dressmann insolvency). Two outstanding projects will be decisive for the long-term development of Innere Mariahilfer Straße: by 2021 at Westbahnhof, IKEA will build its first city-centre location, which will also feature a hotel with a restaurant and a freely accessible rooftop

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