Shopping Streets Vienna
Vienna | City
For years, the city centre was the big winner of the outstanding development in tourism, which is why it is currently hardest hit by the dramatic decline in city tourism. Significant successes bear no relevance at present, like the fact that prior to corona the Graben reached higher pedestrian frequencies than Mariahilfer Straße for the first time. For most of the city centre, particularly the “Golden U” comprising Kärntner Straße, Graben and Kohlmarkt as well as the “Goldenes Quartier”, the recovery of city tourism is crucial for getting back on the path to success. With some limitations, this also applies to Rotenturmstraße, which was able to make significant gains prior to corona owing to its redesign into a shared zone and new, attractive gastronomy concepts such as Le Burger and Max & Benito. Thus at EUR 130/sqm, rents have already approached the more affordable sections of the “Golden U”. Despite the current downturn in tourism, neither investors nor future tenants should underestimate the city centre’s mid- and long-term potential. The historic centre is one of the world’s prime locations, and iconic shoe brand Christian Louboutin’s plan for a flagship store on Tuchlauben (which was postponed at short notice) underscores the long- term attractiveness of Vienna for international luxury retailers.
Alexander McQueen
Saint Laurent
Emporio Armani
Prada
MiuMiu
Valentino
Louis Vuitton
Chanel
Meinl am Graben
Jimmy Choo
Napapijri
Cartier
Hermès
TOD's
Dior
Giorgio Armani
Breitling
Escada
Dolce & Gabbana
Tiffany & Co
Fendi
Michael Kors
Gucci
Zegna
Swatch
Cafe Demel
Salvatore Ferragamo
Triumph
Hilfiger
Moncler
Massimo Dutti
IWC Schaffhausen
Zara
Loro Piana
Furla Karl Lagerfeld
Paul & Shark
Nespresso
Läderach (EÖ 2021)
H&M
WMF
Bipa
& Other Stories
Foot Locker
Apple Store
Cheese & More
Ray Ban
50 D mand groups Short-term Apparel Bedarfsgruppen
Kaufhaus Steffl
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100 Kurzfristbedarf Bekleidung m
Hugo Boss
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Hausrat, Elektrowaren Sonstiges Wohnungseinrichtung H me furnishi gs Household, elec. appliances Miscellaneous Retail-supporting supply Vacancies S i g mall Shopping Mall Leerstand EH-begl. Angebot
Mango
Peek & Cloppenburg
Swarovski
Rituals
Calzedonia
L'Occitane
Lage
ocation
Guess
Benetton
Chanel Beauty Boutique
Fußgängerzone Begegnungszone Pedestrian zone Shar d zo e
Sacher Eck
As of Q4 2020
Zara Home
INTERNATIONAL PROPERTY CONSULTANTS
Meter
“Car-free city” and the consequences
CHARTERED SURVEYORS
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the city centre remains accessible by car. In any case, the retail sector has had consistently good experiences with traffic restrictions. The recent criticism by the district about the loss of parking spaces in the scope of Rotenturmstraße’s redesign not likely to have any negative effects either, as only a minority of customers drive into the first district.
The announcement of further restrictions for automotive traffic also deserves attention. As the slogan “car-free city” is likely to be greatly exaggerated, there is no need for major concern.
A few additional pedestrian and shared zones should have positive consequences as long as
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