Overview of Vienna’s Districts
6., Mariahilf
Mariahilf has retained its position as an investment property mar- ket with relatively stable values, despite the lack of positive impul- ses from the dominating shopping mile in the Mariahilfer Strasse. The long-term outlook for the district is positive due to the excel- lent building stock and good social structure.
space is challenging, even at top locations, and investors are more cautious regarding properties with a high commercial component. One positive factor is the building permit received by the Stumpf Group for the replacement structure, which will be an attractive alternative with 200 apartments, a five-star hotel and public use (roof terrace) and could point the way for the development of other difficult upper floor areas in the Mariahilfer Strasse. The consequent conversion of public space has had a stabilising effect. The opening of the “Naschpark“ in autumn 2025 improved the quality of life in the adjoining residential areas and shows that greening and traffic reduction, for example in the Spalowsky- gasse, can be reliable value drivers. In contrast to ambitious large-scale projects, they do not carry the risk of transformation from a market motor to an obstacle.
the single determining factor. The start of operations at the Neubaugasse and Pil- gramgasse hubs has been delayed to 2030, but the structural upgrading of the area creates reliable long-term perspectives, given the rare new construction projects in this densely built-up district.
Transaction activity was reserved in 2025 with a recorded volume of 34.6 million Euros. That represents a significant increase over the very weak year in 2024 but remains behind earlier record levels. The concentration on secondary locations is noticeable. The prominent addresses along the Mariahilfer Strasse and directly at the Naschmarkt have come to a virtual standstill. The only notable exception and, at the same time, largest single transaction was the sale of an investment property at Laimgrubengasse 4 for roughly 11.4 million Euros. A shock for the expectations of many market players was the bankruptcy of the “Lamarr” luxury shopping mall project in the adjoining 7th District. The failure of this prestige development marked an end to hopes for positive impulses in the local area and led to the revaluation of commercial space. Mariahilf generally reflects the difficult situation in brick and mortar retail: The new rental of larger
EHL-Top-Tip
The area surroanding the future U2/U4 hub in the Pilgramgasse deserves special attention. The neighbouring locations in the 5th District have already recorded a soand increase in value, but development on the Mariahilfer side has been weak to date. The cons- truction delays are annoying but do not change the expected long-term value appreciation. For investors with a long-term orientation, this creates opportunities to participate in a future top connection.
From an infrastructure perspective, the expansion of the andergroand hubs is
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