Vienna‘s High Streets
Sales space (in sqm) and share of retail (in %) in Vienna’s High Streets
90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 %
250,000
200,000
150,000
100,000
50,000
Retail-supporting supply
Retail trade
Vacancies
Share of retail trade
Source:
Vienna‘s High Streets In Vienna’s shopping streets, the trend towards con- centration on the absolute top locations is particularly noticeable. This is true, above all, for the “Golden U” and selected side streets as well as the Mariahilfer Straße and Neubaugasse. Other previously well-es- tablished local shopping streets (with the exception of the Meidlinger Hauptstraße and parts of the Favoriten- straße) are faced with increasing vacancies.
developing. One excellent example is the Neubaugasse, which benefits from the frequency in the Mariahilfer Straße and has successfully established itself with an independent tenant mix.
Rents for top shopping streets | Q1 2018
Net rent EUR/sqm/m
Kohlmarkt
250 – 400
Graben
190 – 300
In the first district rents are rising and the level of rents in the individual locations is becoming more homogeneous. Prime rents on the Kohlmarkt remained largely unchanged at EUR 400/sqm, while the slightly “less expensive“ locations on the Graben and Kärntner Straße followed a clear upward trend. The variety is higher than ever before and, especially on the side streets adjoining the best shopping streets, a colourful retail landscape with numerous innovative shops is
Kärntner Straße
130 – 290
Innere Mariahilfer Straße
35 – 120
Rotenturmstraße
35 – 130
Favoritenstraße
15 – 65
Neubaugasse
15 – 55
Landstraßer Hauptstraße
10 – 50
Meidlinger Hauptstraße
10 – 30
Source: EHL Market Research | Q1 2018
Comparison of pedestrian frequency in Vienna‘s most important high streets
54,677 54,333 53,453
70,379 69,776 70,121
Mariahilfer Straße Kärntner Straße Graben
38,084
41,261
Favoritenstraße
22,763
33,666
Kohlmarkt Rotenturmstraße
25,385
27,047
19,984
19,065
Meidlinger Hauptstraße
16,268
19,180
Neubaugasse Landstraßer Hauptstraße
18,518
14,546
10,636
12,958
Wollzeile
Thursday
Saturday
Source: Austrian Federal Economic Chamber 2017
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