Facts and Figures Vienna city centre
Sales space city
207,300 sqm
Sales space per resident
0.11 sqm 145 sqm
Ø Shop size
Stage of expansion
37.8 %
Vacancy rate
3.3 %
Fluctuation rate
11.8 %
Source: Standort + Markt 2019/20
© SIGNA | Gregor Titze
The Vienna Retail Market As everywhere, the market for retail property in Vienna is currently characterised by the after- effects of the acute phase of the corona crisis and ongoing, generally limited restrictions. However, development particularly of the prime locations remains basically stable due mainly to the continuous growth in population and related uptick in consumer spending.
on the quality of the location. This reinforces a trend that already led to fewer market entries in 2019 compared to previous years, as international retailers, in particular, prefer to wait to find a space in their desired location rather than move to a secondary location. In 2019, only nine new bigger retailers came to Austria, including top labels such as Chanel Beauty, Ray-Ban and JD Sports. Space that becomes vacant in prime locations could offer attractive opportunities for strong global brands again once the corona crisis is over. The ongoing structural change in the retail sector can be clearly felt in secondary and tertiary locations. For example, the total vacancy rate in Vienna has increased by 20 percent in the past 15 years. Away from the top locations, alternative uses are increasingly being implemented, e.g. pop-up
The focus of retailers on prime city-centre locations and the largest shopping centres remains unchanged. They therefore continue to report favourable demand, rents are more stable than in the overall market, and vacancies have remained moderate despite several insolvencies and closures. The situation is more difficult in the secondary locations, however, as those seeking space are now even less willing to compromise
Pedestrian frequency in Vienna’s most important shopping streets
77,515 (+11 %)
59,998 (+12 %)
Graben Kärntner Straße
56,592 (+4 %)
74,169 (+6 %)
50,826 (-7 %)
74,172 (+5 %)
Mariahilfer Straße
31,883 (+26 %) 33,112 (-13 %)
33,457 (+24 %) 31,687 (-23 %) 37,584 (+12 %)
Rotenturmstraße Favoritenstraße Kohlmarkt
26,295 (+16 %)
18,693 (-7 %)
17,311 (-9 %)
Meidlinger Hauptstraße
Neubaugasse 14,782 (-9 %) 16,204 (-16 %) Landstraßer Hauptstraße 19,680 (+6 %) 14,018 (-4 %)
Thursday
Saturday
Pedestrian count in 2018 compared to 2016 | Source: Austrian Federal Economic Chamber
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