Facts and Figures The Innsbruck retail market
Sales space city
115,600 sqm
Sales space per resident
0,88 sqm 158 sqm
Ø Shop size
Stage of expansion
37.9 %
Vacancy rate
2.8 %
Fluctuation rate
12.8 %
Source: Standort + Markt 2019/20
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The Innsbruck Retail Market With around 116,000 sqm of retail space, Innsbruck’s retail supply is highly broad-based compared to other provincial capitals. By comparison, the more populous Salzburg has only around 73,000 sqm in total. The core zones are located on Maria-Theresien-Straße, Herzog-Friedrich-Straße, Marktgraben and Burggraben as well as on Pfarrgasse.
“Goldene Dachl”. The most relevant shopping location for classic retailers is Maria-Theresien- Straße with prime rents of approximately EUR 105/sqm. The fluctuation rate is 12.8 percent on average. The corona crisis has already left its mark, resulting in rising vacancies in the main shopping streets and shopping centres. The shortage of guests from Italy has led to a particular drop in revenue. The gastronomy and club scene is also suffering under the declining number of international students. In the long run, the crisis in tourism could also have a growing effect on the purchasing power and buying behaviour of the local population.
“Innsbruck has an attractive supply of city-centre retailers with rents of up to EUR 105/sqm”.
On Maria-Theresien-Straße there are two city- centre shopping centres, Kaufhaus Tyrol (32,800 sqm) and Rathaus Galerien (9,000 sqm). Souvenir shops and gastronomy dominate around the
“With its affinity to sports, Innsbruck is an attractive
Innsbruck Demography & Economy
location for strong international brands from the sporting goods industry”.
Innsbruck has 132,000 inhabitants and is Austria’s fifth largest city. Around 300,000 people live in greater Innsbruck, and about 30,000 students and other have a second residence in Innsbruck. Purchasing power in Tyrol is EUR 23,490 per inhabitant. With around 1.6 million overnight stays per year, the city on the river Inn is the third most important Austrian destination for city tourists, after Vienna and Salzburg.
Compared to Graz, Linz and Salzburg, Innsbruck has still not become as much of a focus for expanding international retailers despite its importance for tourism. Nevertheless, with the flagship stores from Rossignol, Black Diamond and Odlo, three
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