© FITINN
© iStock
More Space for Fitness Fitness studios were the big losers in the corona cri- sis – for logical reasons. Long lockdowns and online training that materialised almost in an instant led to doubts as to whether branch with its conventional membership system would be able to recover in the foreseeable future.
the corner of Tuchlauben at a top location near the Golden Quartier.
The “fitness studio around the corner“ is also en- joying greater popularity: This type of fitness studio is normally found in 150 to 200 square metres of space and is positioned as a local fitness provider with solid, low-cost offers. The segment includes CircleGym, which made a very successful start this past spring at a location on the Baumgasse/ at the corner of Landstrasse in the third district, which was brokered by EHL, and is now looking for additional locations in many other districts. Since close proximity to potential customers is particularly important for these studios, ground floor space in newly built apartment complexes is also interesting.
These doubts have since disappeared, and the fitness chains have returned to an expansion course. Concerns that former customers would not return have been generally unfounded. Quite the contrary: The drive to exercise again after the involuntary pan- demic break has led to brisk business in the studios. In 2021 and the first months of 2022, they were one of the largest customers for space. The FITINN fitness studio chain was responsible for the largest new rental in Vienna’s inner city this year. At a top inner city location on Laurenzerberg/at the corner of Schwedenplatz, the former FRANK’S steak restaurant will be transformed into roughly 1,150 squarer metres of studio space. This confirms the trend towards increased space by the larger fitness temples, but these companies are currently not setting the tone for growth in the branch. The largest momentum is currently emerging in concepts with smaller branch outlets. Included here are highly specialised chains with customised offers for a clearly defined target group. One example is the young, upcoming Austrian dance cycling studio “SuperCycle“, which focuses primarily on young adults with a lifestyle-oriented combination of clubbing music and fitness. SuperCycle opened its first branch this year in the Kleeblattgasse/at
Workout with dance floor feeling
Size doesn‘t matter: Special offers like disco spinning in small areas at top locations are the key to success for Vienna’s “SuperCycle” fitness chain.
© Sigrid Mayer
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