the Achilles heel of this retail location during the corona-related restrictions. Most of the shops, especially in the city centre, rely on tourists as their principal target group, and this focus was primarily responsible for a sharp rise in the vacancy rate from 3.1% to 6.6% – a level that places Salzburg far behind the larger Austrian cities.
metres) by roughly 700 square metres. This trend is also a result of the exit of several well-known, prestigious shops, for example Massimo Dutti, Kult, Hallhuber, Jack Wolfskin and Salamander. In addition to the weakness in tourism, the high rents have undoubtedly contributed to the increase in vacancy rates.
"The inner city locations in Salzburg have a significantly above-average share of gastronomy."
Rents in Salzburg
Also noticeable is the high share (32%) of space occupied by gastronomy and other services. The gastronomy sector alone is responsible for 29% of the retail space in the branch mix - and has al- ready outpaced the textile sector (20,000 square
Location
Net rent EUR/sqm/month
Shopping streets prime locations Shopping streets secondary locations
116
38
Shopping malls
100
Source: Standort + Markt 2021/22
Retail locations in Salzburg
Shopping Malls
Space
A1
1 Europark 50,700 sqm 2 Designer Outlet Salzburg28,000 sqm 3 Shopping Arena 21,500 sqm 4 ZiB Shoppingcenter 15,500 sqm 5 FORUM 1 15,000 sqm 6 Kiesel 7,000 sqm 7 Zentrum Herrnau 5,500 sqm Retail Parks 8 Shopping City Wals 10,100 sqm
FREILASSING
ELISABETH- VORSTADT
LEHEN
SCHALLMOOS
TAXHAM
MÜLLN
NEU- MAXGLAN
Retail Park Clusters 9 Alpenstraße
Getreidegasse
SIEZENHEIM
RIEDENBURG
AIGEN
44,200 sqm 39,200 sqm 21,400 sqm 17,300 sqm 10,400 sqm 6,500 sqm
NONNTAL
10 Siezenheim
11 Maxglan
LEOPOLDSKRON-MOOS
SALZBURG-SÜD
12 Sterneckstraße
13 Liefering
14 Lehen
MORZG
A1
Projects 15 Europark expansion
PRIME LOCATION
8,500 sqm
Getreidegasse, Kranzlmarkt, Alter Markt, Sigmund-Haffner-Gasse, Universitätsplatz, Judengasse
23
Source: Standort + Markt Beratungsgesellschaft m.b.H.
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