Data and facts on the retail market in Linz
Retail space city
145,400 sqm
Retail space per capita
0.70 sqm 181 sqm
Ø Shop size
Share of retail chain branches
38.7 %
Vacancy rate Turnover rate
5.0 %
19.1 %
Source: Standort + Markt 2021/22
© shutterstock
The Retail Market in Linz
Linz, as a retail location, benefits significantly from the economic strength of this central region in Upper Austria with its nearly 600,000 residents, which is the industrial base and headquarters for numerous successful corporations. The catchment area also includes other large part of the province which are optimally connected to this provincial capital via three autobahns (towards Salzburg, Passau and the Mühlviertel region). From a retail standpoint, Linz, together with the sur- rounding communities, is much more attractive than the neighbouring Wels. The inner city has an impres- sive 145,000 square metres of selling space (including
nearly 83,000 square metres in prime locations). The premiere location is the centrally situated Landstrasse with smaller extensions in the directly adjoining parts of the side streets. In contrast to the other larger provincial capitals, tourism revenues do not play a material role here. Sound development has also been recorded by the retail landscape on the periphery. The PlusCity with its 92,000 square metres is one of the largest shopping centres in Austria, and expansive retail park clusters like the Lenaupark in Linz can also be found in the surrounding communities of Leonding, Pasching and Traun.
Demography & the Linz economy
"Major projects in the centre provide for a lot of movement and above-average fluctuation."
The central section of the province of Upper Austria with the capital city of Linz is, after Vienna, the strongest economic region in Austria. The industrial boom in 2021 and the low dependence on tourism have been responsible for the currently above-average development. With roughly 207,000 residents, Linz is the third largest city in Austria, and forecasts point to an increase in the population to nearly 220,000 by 2027. Nearby cities like Leonding, Pasching and Traun are also registering strong population growth. In addition, Linz benefits from a densely populated, well-to-do catchment area that extends to Wels and Steyr.
It is remarkable that, in relation to the market size, substantially more retail projects have been realised and planned in Linz than in other large submarkets. In the inner city alone, the Linzerie (the former Arkade Taubenmarkt) recently underwent extensive refurbishment. Revitalisation is also planned for the nearby passageway (under a new owner and currently in the development phase). A further shopping centre at Schillpark (with a high- rise and underground garage) is currently in the de- sign phase. Its realisation would sustainably improve
20
Powered by FlippingBook