Data and facts of the retail market in Innsbruck
Retail space city
115,500 sqm
Retail space per capita
0.88 sqm 162 sqm
Ø Shop size
Share of retail chain branches
39.3 %
Vacancy rate Turnover rate
2.4 %
12.7 %
Source: Standort + Markt 2021/22
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The Retail Market in Innsbruck
The retail market in the Tyrolean capital was par- ticularly hard hit by the complete absence of tourists during the “corona years” in 2020 and 2021. The massive comeback in tourism, also outside the ski season (June 2022, for example, was the second strongest year in the past decade), has brought a number of positive impulses. Innsbruck, with its roughly 131,000 residents, has a rather modest home market compared with other provincial capitals. Tourism revenues and customers from the broader catchment area – large parts of Tyrol, apart from the eastern region, plus smaller areas in southern Tyrol – are, consequently, essen- tial success factors for the retail trade because of
Innsbruck’s very large stock of shops in relation to its size. For example: With nearly 115,500 square metres, Innsbruck has substantially more selling space than the more heavily populated Salzburg with only 72,000 square metres. In contrast to the trend currently visible in other Austrian cities, the selling space in Innsbruck even increased slightly in 2021/22.
"The strong tourism comeback opens up good prospects for the retail trade in the Tyrolean capital."
The prime locations in Innsbruck’s inner city extend over a street area of roughly one kilometre and in- clude Herzog-Friedrich-Strasse in the Old City as well as the neighbouring, trendier Maria-Theresien-Stras- se in the south. Selling space of 65,500 square metres at prime locations rank Innsbruck ahead of the much larger Graz. Similar to Salzburg, souvenir shops and gastronomy dominate the areas around the visitor hotspots like the Herzog-Friedrich-Strasse (with the Goldenes Dachl/Golden Roof), while local residents are more attracted by the offering further south in the Maria-Theresien Strasse with the estab- lished Kaufhaus Tyrol and Rathaus Galerien shopping centres. Along the periphery, the retail park clusters in the east and the CYTA shopping world in Völs are the most important locations.
Demography & the Innsbruck economy
Innsbruck has 131,000 residents, which make it the fifth largest city in Austria. The greater metropolitan area has a population of 300,000, and roughly 30,000 students and other persons maintain a secondary residence here. The purchasing power per capita in the province of Tyrol equals EUR 23,490. With approximately 1.6 million overnight stays per year, this city on the Inn River is the third most important destination for city tourism in Austria after Vienna and Salzburg, and the Tyrolian economy is more heavily dependent on tourism than all other Austrian provinces.
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