Shopping Streets Vienna
Vienna | Inner City
New lettings Inner City 2021/22 (excerpt)
The Inner City is not only one of the most impor- tant retail and gastronomy locations in the Aust- rian capital but also the top spot in Vienna. These distinguishing factors create optimal chances for successful recovery from the currently very difficult situation. The luxury segment has proven to be relatively crisis-resistant, and the city centre has been the big winner following the end of most of the corona-related restrictions. The expansion of parking permit zones and short-term parking periods has hit other locations much harder, and potential follow-up tenants are ready and wating for vacant retail space – at least at the especially prestigious locations. A number of construction projects are expected to make shopping even more attractive. After the successful traffic calming measures on the Roten- turmstrasse, St. Peter’s Square (close to the Gra- ben) will be revitalised and landscaped by 2023, and extensive revitalisation projects are planned for the recreational hot spot Schwedenplatz and the tourism magnet St. Michael’s Square. The positive outlook is also reflected in the de- velopment of space: The Inner City, apart from the outlying areas with their rapidly growing popula- tions, is the only district to see a notable increase in retail space. Market watchers traditionally concentrate on the “Golden H“ – the Kärntner Strasse, Graben and Kohl- markt – together with the Golden Quartier adjoining the Tuchlauben, an area that has since gained nearly equivalent status. The most important new rental here was at Kohlmarkt 4, where the luxury label Bul- gari took over roughly 180 square metres previously occupied by the Breguet watch manufacturer.
John Reed
FitInn
Goldenes Quartier
Bulgari
Stephans- platz
Haas Haus
1
Fitness
2
Fitness
3
Luxury
Automobil/ E-mobility
4
Steffl
5
Food
6
Furniture
7
Furniture
Moon- city Vienna
Hofburg
Mjam Market
Staatsoper
Natuzzi Italia
Meeting zone Pedestrian zone
Leder- leitner Home
pressure on prices. Rents have not fallen as sharply as in other locations, but historical highs have also not been reached. Peak rents at prime locations in the “Golden H“ equalled 600 Euro per square metre at mid-year in 2022.
With regard to rental price trends, the Inner City has been unable to completely escape the general
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