Retail Market Report Austria | 2022/23

Pan-European footfall analysis (high streets / day)

56,900

LONDON

Regent Street

1 2 3 4 5 6 7 8 9

PARIS

Avenue des Champs-Elysées

45,500

37,400

BARCELONA

Passeig de Gràcia

MUNICH

Theatinerstraße

36,400

COPENHAGEN

Ostergade

30,900

28,200

DÜSSELDORF

Königsallee

COPENHAGEN

Amagertorv

24,300 24,100

ROME

Via dei Condotti

VIENNA

Kohlmarkt

21,600 21,500

Mixed mass-market to luxury Luxury

LONDON

King‘s Road

10 11 12 13

ROME

Via del Babuino

19,000 18,800

MADRID

Calle Serrano

LONDON

New Bond Street

15,100

Source: BNP Paribas Real Estate

in the peripheral urban development areas. Included here are classical local suppliers like supermarkets and drugstores, but the close proximity to potential tenants and the absence of dominating market players create good starting conditions for gastronomy, services, doctors’ offices and smaller specialty shops.

consumers from travelling to peripheral shopping centres. Using public transport for shopping in the city has, consequently, become an attractive alternative because an increasing number of retailers are offering high-quality delivery services that solve the potential problems with package transport.

Parking permits have little effect

Rents in the top high streets

In March 2022, the City of Vienna extended mandato- ry parking permits for nearly all areas within the city limits up to 10pm – but the uproar was much less heated than expected. This new regulation has, however, not led to any major changes in shopping behaviour. The changes are more a result of the sharp rise in fuel prices, which has prevented numerous

Net rent EUR /sqm/month

Kohlmarkt

300 - 600 180 - 400 150 - 350 50 - 130 45 - 160

Graben

Kärntner Straße Rotenturmstraße

Innere Mariahilfer Straße

Neubaugasse

50 - 120 Source: EHL Market Research | Q3 2022

Impact of the COVID-19 crisis on retail trade EU-27, development of retail volume according to product groups, January 2020 to March 2022

160

140

120

100

80

60

40

20

Mail orders & internet

Fuel

Department store

Non-food (except fuel)

Total retail trade Food

Computers & telecom. equipment Textiles, clothing & footwear

Source: Eurostat/BNP Paribas Real Estate

11

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