First Vienna Residential Market Report | 2018

CLOSING WORDS

GLOSSARY

COMMENTS AND TERMINOLOGY

VIENNA, THE CITY OF MY DREAMS

THE SINUS-MILIEUS®

FROM THE IMPERIAL FLAIR OF BYGONE TIMES to lovingly restored old buildings in charming neighbourhoods to innovative archi tecture and young and trendy districts, Vienna has the variety of human habitats that many can only dream of. Apart from that, the Austrian capital is one of the world’s greenest cities. High social standards, good infrastructure and an extensive cultural programme turning Vienna into such an attractive hot spot have all contributed to the city’s position as having the highest quality of living worldwide for the eighth time in a row according to the latest Mercer study. Quality of life that includes quality of living – an increasingly important factor in the face of in creasing population and residential space density. MAKING LIVING DREAMS COME TRUE – we at BUWOG Group and EHL Immobilien see this as our mission, and we are proud to provide our collective expertise in the current issue of the First Vienna Residential Market Report. The report contains carefully researched facts and figures on the current situation in Vienna together with an assessment of developments and trends in all twenty-three districts – information we feel could make a significant contribution in selecting an ideal resi dential property. EHL Immobilien and BUWOG Group have decades of experience in the housing market, and both place high importance on ecological and sustainable action in the market – living itself is a long- term proposition. We have included social, environmental, and economic effects in all our projects. ×

“What developments can we expect in the housing market? It’ll be interesting to find out! We’ll be reporting on upcoming developments again in the First Vienna Residential Market Report for 2019.”

High Achievers

Established

Conservatives

Digital Individualists

Postmaterialists

New Middle Class

Adaptive- Pragmatists

Traditionals

Escapists

Consumption Oriented

Basic Orientation

C) RE-ORIENTATION

A) TRADITION Sense of Duty and Order

B) MODERNISATION Individualisation, Self-actualisation, Pleasure

Multi-options, Pragmatism

Re-focussing, new syntheses

SINUS-MILIEUS ® are target groups that actually exist; the model groups people according to their attitudes and lifestyles as based on more than three decades of social research, and includes basic value preferences and attitudes of people towards work and recreation, fam ily and partnership, consumption and politics in a holistic approach encompassing all factors relevant to daily life. Sinus Milieus ® look into actual living environments by reference to a basic orientation from

which an individual will develop as a young person and remain within a stable structure over the coming years without immediate or sudden change. THE SINUS MILIEU ® MODEL is subject to continuous adjustment in response to socio-cultural changes in society as based on trend research from INTEGRAL-SINUS and research into people’s lifestyles.