First Vienna Residential Market Report | 2018

INTERNAL DIVERSITY 1050 MARGARETEN K NOWN AS A FORMER WORKING-CLASS DISTRICT, Margareten has become a hip area with plenty of start- ups. However, this is the only district within the Vienna Beltway (“Gürtel”) that does not adjoin the inner city. Margareten may be one

of the districts with the highest population density, but it does have a number of parks and green spaces. The coming years will see the U2 metro line extended, improving public transport network services in the district. ×

Siebenbrunnengasse 19–21 / EHL Immobilien

HOUSING FACTS

USAGE

55,356 29,156 1.92

RESIDENTS 2017

SPECIAL FEATURES OF DISTRICT

MAIN RESIDENCES

HOT SPOTS

64.3% BUILT-UP 31.3% TRAFFIC 4.4% G REEN INCL.

PERSONS/HOUSEHOLD 2017

Nasch- markt

U Kettenbrückengasse

WATER BODIES

+ 8,882 – 8,703 + 179

MOVED IN MOVED OUT MIGRATION BALANCE

UPWARD TREND

Margareten benefits from the adjoining Naschmarkt and neighbour- hoods on Kettenbrückengasse and Margaretenplatz, and good public transport connections with the U4 metro line. Extending the U2 metro line has increased demand around Matzleinsdorfer Platz as well. A larger housing project in the development phase on Siebenbrunnen- gasse is due to be completed in 2020.

U Pilgramgasse

Margare- tenplatz

DEMOGRAPHIC FACTS

U Margartengürtel

FOREIGN NATIONALS

AGE PROFILE OF POPULATION

VIENNA 28.6%

Wiedner Hauptstraße

34,170 6,851 3,614 3,103 7,618

25 – 64 YEARS 15 – 24 YEARS 6 – 14 YEARS 0 – 5 YEARS > 65 YEARS

Reinprechtsdorfer Straße

MARGARETEN 36.0% +7.4%

AVERAGE INCOME *

€ 19,794

MARGARETEN

Matzleinsdorfer Platz

AGE

€ 22,173

VIENNA

39.3 YEARS

SINUS-MILIEUS ®

Established High Achievers

The affordable residential area close to the Vienna Beltway (“Gürtel”) mainly appeals to Escapists and offers attractive student apartments for Digital Individualists, who appreciate the cultural diversity as well as the trendy bar scene with its cult pubs, while Escapists are attracted to the alternative arts scene.

Con- servatives

HOUSING COSTS (PRICE/m 2 ) OWNER-OCCUPIED FIRST OCCUPANCY OTHER

RENTED FIRST OCCUPANCY OTHER

Digital Individu- alists

�� € 11.70 / m 2

Postmaterialists

�� € 10.40 / m 2

New Middle Class

Adaptive- Pragmatists

�� € 4,450 / m 2

Traditionals

�� € 3,500 / m 2

INVESTMENT PROPERTY

�� € 1,500 to € 2,700 / m 2

Escapists

Consumption Oriented

In this district, 419 changes of ownership were registered in the land registry in 2017, with a total sales value of approx. € 108 million.

Basic Orientation