Executive Summary
E-mobility providers are looking for more space in the urban centres
Luxury labels are on an expansion course
The providers of electric autos and sustainab- le mobility solutions are turning to new sales structures. Conventional auto showrooms in the periphery have given way, above all, to space in inner city locations – and Vienna is in line with the international trend. Vienna is on the upturn in European comparison For the leading global luxury brands, Vienna is one of the most important destinations in Europe. A branch in the capital city is a must for Chanel, Dior and Co – explains Jens Wehmhöner, Senior Di- rector of Pan-European Retail at BNP Real Estate in an EHL interview.
The luxury segment has, up to now, successfully disengaged from the weaker performance of the overall market. The lack of space at traditional top locations has become more dramatic, but this opens new opportunities for alternative locations like the future “Lamarr“ on the Mariahilfer Strasse.
Discounters continue to gain market shares
High inflation and the resulting greater awareness for price-conscious shopping have created added impulses for the discount segment. This has been reflected in a continuing interest in expansion, especially in the non-food area. Discounters are concentrating their searches primarily on proper- ties in the low-cost and medium price range.
Share of online trade in retail-relevant consumer spending by residents in Austria (in %)
18 % 16 % 14 % 12 % 10 %
8 % 6 % 4 % 2 % 0 %
2008
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Source: RegioData Research GmbH 2023
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