numerous problems and a rising vacancy rate that is only disguised by refurbishments. Larger branch closings by Interio, Depot, Nespresso and Zara in 2022 must, in any event, be seen as an urgent warning signal and the pressure on rents is rising. The peripheral locations have been much more successful, above all the Europapark, which has been trying for years to obtain a permit to expand the current 50,700 square metres of rental space, and the Designer Outlet Salzburg.
Plans include projects to make the inner city more attractive for pedestrians and cyclists, and the concepts for a meeting zone on Bozner Platz are fairly concrete. The peripheral shopping centre destinations like the dez or the retail park cluster in the east and Cyta shopping world play a dominant role in the entire catchment area of norther Tyrol.
Data and facts on the retail market in Innsbruck
Data and facts on the retail market in Salzburg
Retail space city
116,100 sqm
Ø Shop size Vacancy rate
162 sqm
Retail space city
71,000 sqm
3.0 %
Ø Shop size Vacancy rate
113 sqm
Fluctuation rate
10.8 %
4.9 %
Fluctuation rate
10.9 %
Rents in Innsbruck
Rents in Salzburg
Location
Net rent EUR/sqm/month
Shopping streets prime locations Shopping streets sec. locations
95 30 95
Location
Net rent EUR/sqm/month
Shopping malls
Shopping streets prime locations Shopping streets sec. locations
110
36
Source: Standort + Markt 2022/23
Shopping malls
100
Source: Standort + Markt 2022/23
Innsbruck - solid basis and new per- spectives
Innsbruck has 116,000 sqm of selling space, including 66,400 sqm in prime locations, which re- present an unusually large retail stock in relation to the city’s size. A very positive factor is the low and generally stable vacancy rate of only three per cent. The latest shop closings (e.g. Timberland, Rossignol and Peak Performance) have been cont- rasted by sufficient new openings (e.g. Starbucks, sehen!wutscher, Dunkin‘ Donuts and L’Occitane).
23
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