NEU
© Lynk & Co
© Lynk & Co
Vienna | Inner City
E-mobility in the City
very good central locations. One notable example is the Lynk & Co. brand, which is part of the Chine- se Geely Group: The international EHL partner BNP Paribas Real Estate brokered prime city locations for this company in major European metropolises like Amsterdam, Berlin, Hamburg, Munich, Madrid and Barcelona. These flagship stores serve as sales hubs for the suppliers and are also a key element of marketing and brand development. Sales are not only direc- ted to e-autos and e-bikes, but also cover mobility solutions for a predominately urbane and (at the present time, still) wealthy target group. The inner city locations are part of this brand profile and expansive and innovative showrooms for elec- tro-mobility will become a permanent part of the urban landscape – also soon in Vienna.
E-auto suppliers are taking a new approach to sales and marketing that has generated new im- pulses for inner city retail sites. Tesla, NIO, CUPRA and the like have replaced their conventional auto showrooms with outlets in prominent inner city locations. In Vienna, two flagship stores have opened in the city centre: Polestar (a joint venture between Volvo and Geely) in the Herrengasse and the E-Di- vision of Porsche Holding in der Kärntner Strasse (“MOONCITY VIENNA“). The extensive possibilities created by this trend are underscored by a look at other major Euro- pean cities, where e-mobility suppliers have been responsible for significant shares of new rentals in
E-car share of new registrations - annual comparison 2021 - 2023 (1st half of each year)
20 %
15 %
10 %
5 %
0 %
Jan
Feb
Mar
Apr
May
Jun
2023
2022
Source: Austrian Energy Agency 2023
2021
14
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