Develop quarters, not houses – Stra- tegies that turn good locations into real top locations The project name for the “Golden Quartier“ expresses our philosophy: We don’t develop properties but urban quarters in the sense of places where people want to be. But to do this, you need to include the entire environ- ment – in other words, innovative traffic solutions with a focus on pedestrian safety and the transformation of the street from a traffic route into an attractive open, common area. This process takes a great deal of time and requires a substantial budget, but our goals are set high. And urban quarter development will only be successful when all sides are working towards the same goal. The city, district, tenants and neighbours must benefit – we need to develop an inclusive win-win situation to make our vision reality.
appear to be uncertain, it could be tempting to cancel measures that are not expected to become income generators. But a reduction to functionality and cutbacks in comfort factors just won’t work. Regardless of whether we have developed an urban quarter in Vienna, Hamburg or Munich, one thing was always clear: We do it right or not at all – half- way is always a total flop. And seen this way, it’s almost reassuring that an urban quarter development lasts longer than a short-term trend or temporary weakness.
Jens Wemhöner MRICS Senior Director Pan-European Retail BNP Paribas Real Estate GmbH, Hamburg Thomas Hahn Head of Retail Leasing Austria SIGNA Real Estate Management GmbH
When you change the macroeconomic parame- ters and the perspectives and options for use
Footfall on Kärntner Strasse 2022 – 2023
3.0 M.
p
2.5 M.
p
p
2.0 M.
1.5 M.
1.0 M.
0 M.
Jan Feb Mar
Apr
May Jun Jul
Aug Sep Oct
Nov Dec
Source: hystreet.com
2023
2022
13
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