EHL Retail Properties Market Report 2025/26

Investment

Increasing interest by investors in retail properties

Mag. Franz Pöltl FRICS

Managing Partner EHL Investment Consulting GmbH

DThe real estate investment market presents a very fragmented picture in the retail area. Individual segments are again more popular with investors, while others are still confronted with major challenges. Investors have basically shown little or no interest in the retail segment since the outbreak of the pandemic at the beginning of 2020. This picture would also not be changed by the inclusion of the high, cyc- le-independent demand for supermarkets

and local shopping infrastructure which has continued for over ten years.

ting during the past five years. There are, however, signs of a trend reversal: Several retail parks and properties with local supply functions have already been sold this year and other similar transactions are currently in a stage of advanced negotiations. Investors generally place their trust in the Austrians’ purchasing habits, which means the shopping experience in stationary spaces is more important than online buying for consumer goods. This is also

The hype in the logistics sector which led to a strong yield compression was also visible in the retail segment, but with an opposite sign. There has not been a single transac- tion for a large, cross-regional shopping centre in Austria since the end of the last decade. Although retail parks have a prima- rily local supply function, investors’ interest in this segment was also rather disappoin-

Office and retail yields 2016 - 2025

7 %

6 %

5 %

4 %

3 %

2 %

2016

2017

2018

2019

2020

2021

2022

2023

2024

2025*

Retail (Retail park)

Retail (Shopping mall)

Retail (High street)

Office

*Forecast, Source: EHL Market Research | Q3 2025

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Retail Market Report

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