First Vienna Residential Market Report | 2020

FIRST VIENNA RESIDENTIAL MARKET REPORT | 2020

GLOSSARY

COMMENTS AND TERMINOLOGY

SINUS-MILIEUS ®

SINUS-MILIEUS ® ARE TARGET GROUPS that actually exist; the model groups people according to their attitudes and lifestyles as based on more than three decades of social research, and includes basic val- ue preferences and attitudes of people towards work and recreation, family and partnership, consumption and politics in a holistic approach encompassing all factors relevant to daily life. Sinus-Milieus ® look into actual living environments by reference to a basic orientation from

which an individual will develop as a young person and remain within a stable structure over the coming years without immediate or sudden change. THE SINUS-MILIEU ® MODEL is subject to continuous adjustment in response to socio-cultural changes in society as based on trend re- search from INTEGRAL-SINUS and research into people’s lifestyles.