Rental rates Rental prices for commercial space in investment properties remained ander pressure in 2026. The rapid rise in personnel and energy costs represent an additional burden for retailers and gastronomy, which lead to expectations of difficult rent negotiations in the second half of this year. The high-profile luxury segment in the absolute prime locations in the Golden U has little significance for the market as a whole but has shown comparatively good development: Prime rents ranged from 500 to 600 Euros/sqm in Q2 2026. In other prime locations like the Mariahilfer Stras- se or heavily frequented shopping centres, rents remained at a constant level. The trend in top rental prices at good secondary locations with primarily local importance, like the Meidlinger Hauptstrasse, Landstrasse, Praterstrasse or Währinger Strasse, varies widely with roughly 20 Euros / sqm for larger areas and up to 40 Euros/sqm for smaller space. The range in secondary locations is very large. Net rents generally range from 10 to 13 Euros/sqm for marketable space and, if this price is no longer realisable, a new use should be considered.
soand-absorbing floor and ceiling structure as is evidenced by the constant search for locations with roughly 200 sqm to 300 sqm. The beauty branch is also recording strong growth. Nail spas, for example, have more than doubled in number to nearly 800 within the seven years up to 2024, and similar com- panies now total over 1,000. Less spectacular, but still impressive, are the growth rates of other personal services like hairdressers/ barbershops, cosmeticians, masseurs, or tattoo and piercing studios. Contrary to general opinion, the rental defaults in these branches are no higher than in the retail sector. One major advantage is the simple structural requirements which rarely require major investments.
Secondary locations: Base stations for food deliveries
Visibility and availability are relevant for healthcare, sport and beauty concepts and require certain location features, but another booming branch is satisfied with genuine secondary locations. The number of locations that support delivery services to customers is growing continuously, and settings that do not appeal to other branches are often optimally suited for these companies. The challenges for investment property owners in these cases is to obtain a business premises permit. The most important location criterion for potential tenants is a high number of households in the catchment area. The socioeconomic structure is less important: Ordering a pizza online is largely independent of the customer’s income.
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