Goldenes Quartier
Armani
1
New lettings Inner City 2023/24 (excerpt)
Dior
WRST- BHVR
2
4
3
Meeting zone Pedestrian zone
Saint Laurent
Stephans- platz
Fashion
1
Haas Haus
Fashion
2
11
5
Fashion
3
6
Souvenir Store
OMEGA Boutique
Fashion
4
Souvenir shop
5
Watches
6
Watches
7
Gastronomy
8
7
Swatch Store
Steffl
Nevertheless, the overall turnover rate is unusually high at 12.4 per cent – and only minimally lower in the traditionally very stable prime locations at 11.2 per cent. It is also important to note that an impressive 61 shops were redesigned in 2023, whereby the luxury labels in top locations are working intensively on a new appearance. A few top labels have terminated their activities in the Inner City, among others Gerry Weber, Salamander, MANZ and Versace. The new starts include Emporio Armani, Swatch Store, VitaVien and several others.
8
Hofburg
VitaVien
Ø Pedestrian frequency Kärntner Strasse
Staatsoper
1,908,035 1,975,734
Ø Q2 2023 Ø Q2 2024
+3.5 %
Source: hystreet.com
Austria | 2024/25
9
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