EHL Retail Properties Market Report 2024/25

Naschmarkt, 1060 Wien | © Mostlikely Architecture /DnD

Favoritenstraße, 1100 Wien | © YEWO LANDSCAPES/VisuPlan3D

Praterstrasse The Praterstrasse is one of the most im- portant inner city traffic axes and connects the centre with the 22nd district via the Praterstern and Reichsbrücke (bridge). The massive widening of the much-used cycle lanes has been accompanied by more rest areas and green islands. A supporting factor for the upturn are the high-quality office projects in the area and on the Lassallestrasse. The gastronomy sector, in particular, with its hip restaurants like the Balthasar and Mochi, has witnessed an impressive revival despite the ongoing construction activities – also due to the attractive nightspots at the other end of the Praterstrasse near the Danube Canal.

joining the road on the Linke Wienzeile. The greening and greater appeal of the adjacent open area (up to now a large parking lot) and a further increase in the gastronomy offering should create new perspectives for retail concepts along the Linke and Rechte Wienzeile. Favoritenstrasse The Favoritenstrasse has been a pedestrian zone for many years, but was in urgent need of renovation to become more attractive through additional greening, water elements and rest areas. The success of the measures started this year is, of course, still impossible to determine. However, there is reasonable hope that the Favoritenstrasse – at least in the northern section – will be able to connect with the success of the neighbouring Sonnwendvier- tel (quarter) and become more attractive for gastronomy, services and retail.

Naschmarkt The situation surrounding Vienna’s

Naschmarkt is somewhat different. Only minimal changes were made following the creation of a broad cycle lane directly ad-

Austria | 2024/25

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